Asian make-up trends are coming, coming, and now here…do we want them?

Japan, Korea and Taiwan have been making some super cute, funky, and pretty make-up for the last while.  I’ve noticed that here in North America and especially Canada, we are just starting to see the brands.  Asian make-up packaging are a bit different, so are the scents and formulations.  And then there are the trends: BB creams to compliment fair complexions, and false lashes to make eyes look doe-like…etc.   There is definitely a market for these kinds of aesthetics over seas but what about here?  Does Toronto’s westernized/multicultural demographic make Canada the next big market for Asian make-up companies?

Typical examples of Japanese and Korean cosmetics...I want all of these...they are just too cute!
Typical examples of Japanese and Korean cosmetics…I want all of these…they are just too cute!

It seems like we are fair game to international corporations that need to expand to survive in this global market.  Already Face Shops have sprung up everywhere, not just in the Asian malls north of Toronto, but are now in almost every mainstream mall, and just the other month, another Korean make-up heavy weight Holika Holika set up a boutique on Queen Street west.  I have yet to see really the public response, but throwing Asian make-up brands at the mainstream market without any introduction doesn’t seem very intelligent.  Face Shop for example had to buy out Canadian company Fruits and Passion here in order to set up shop.  Already they are not starting off with the most clean image as some Canadian consumers see the pop up stores as an invasion rather than them “sharing the goods” with us!  Even myself, with my Asian heritage and knowledge of cosmetics, I still find it difficult to just adopt everything the Koreans are making, just for the sake of trend or readiness.

This brand is HOT in overseas markets.  Now they have popped up here, on funky Queen West.  If only their customer service was better... :(
This brand is HOT in overseas markets. Now they have popped up here, on funky Queen West. If only their customer service was better… 😦

On the other hand, I guess we should be happy now that we have easier access to what is on trend at the moment, the only problem is that Face Shop make-up gives my skin allergic reactions.  My skin is sensitive, so I can’t slather on things with 10 different chemical names on it!  Perhaps these big make-up companies can stop working on gaining capitol on trends for a second, and work on better quality and formulations of their make up and skin care?  It is not too much to ask…and consumers in any part of the world’s market can relate to this need and we deserve it too.

You’ve mastered the “cat eye” make-up, now let’s do the “mouse eye”

I am not really that into Theme Parks.  They are tourist traps that suck up all your money on junk food, cheap souvenirs, and just temporary thrills.  But there is still something about being young at heart and liking Disney World.  There is definitely something magic in the Disney Parks, something they did well, something that can generate memories, just by walking down it’s whimsical streets to having your photo with Ariel, or with Mickey, himself.  That’s why this year, I took my kid to Disney World in Florida.

To celebrate this occasion, I’ve been thinking about different make-up looks to create and try on this trip.  How about a make-up that incorporates mouse ears somehow?  Hmm, I am getting a feeling that this would not be pretty.  What about Minnie Mouse…how can she inspire me?  She’s got some long lashes.  Three to be exact…

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Then I thought of the time that I caught a mouse in my house.  Well, actually, my cat caught it and almost ripped it to pieces.  I saved it, from my cat, but it still ended up dying.  I was sad.  It had the cutest little beady eyes, surrounded by what seemed to be bushy eye lashes.  So now, combining Minnie Mouse’s eyelashes and that of a real house mouse, I’ve created “mouse eyes”!

Similar to the famous “cat eye” make-up of an angled slanty-eyed look with black liquid liner on the top eyelid, I decided to get a bit more playful and curly with my “mouse eye” look.  Here’s how to do it:

This is me without makeup.  Not too shabby I hope!
This is me without makeup. Not too shabby I hope!

Start with a clean face.  I apply my bb cream/foundation, and set with a dusting of powder.  Next up, my brows…fill in with a pencil or with a powder filler.  Then start with the eyes.  First of all, trace a thin black line around your eyes, making an almond shape.

perfectly pencil lined eyes
perfectly pencil lined eyes

I don’t usually do tight lining (which is lining the bottom lid as close to the eyeball as possible), but I get as close as I can, without hitting the wet lid.  Then, this is where the artistry and steady hands come in.  Using gel liner in black, I draw in some bushy curly lashes, that extend from my outer eye, and curl two more times to form three pointy peaks.

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The result is  the illusion of incredibly thick lashes, that resemble that of a mouses lashes.  What do yo think of it?  “Mouse eyes”.  I’m going to be wearing this during my trip to Disney World…and hopefully some of the magic that is in the air there, will be reflected in me!  Don’t forget to add a smidgen of blush and a bit of lip gloss.  Th oust ready to go theme parking at Disney now!

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